Thursday, March 10, 2016

If You Build It, They Will Come - Your Online Business


No, they won’t. In the world of cyberspace and vying for the best position to be seen, unless you are prepared to work at your new online business, no one will see you.

We get fired up about the prospect of working for ourselves, staying at home, and making an income in our pajamas. Within a few short months, we’re feeling shot down when the invisible “they” do not email us, or show up in our PayPal accounts. For most new business owners, their businesses go by the wayside in a very short period of time.

I realize those were not the words that you were prepared to read, but it is reality. Just think! There are now billions of websites out there to compete with unless you are willing to be different.

What can you do about it?

If you want to get your business off to a start, you have to make friends with the crawlers (Google, Bing, Yahoo, etc.). You do this by having content out there in order to be seen. If you don’t have time to generate content for the crawlers, perhaps you might rethink what you do for a living. 

For example, we’ve all heard of Wal-Mart, Target, Costco, etc. Yet, they are advertising in the newspapers weekly. Why? Out of sight; out of mind. They keep their corporations in front of your face at all times proclaiming, “Here I am, here I am, here I am.” You may not have their budget when it comes to advertising, but you don’t have to as long as you are willing to put in the time.

Get to know your audience and watch your language. Don’t rant (if they rant about someone else in public, they’ll rant about you). Keep it professional and watch what you repost. What you post/repost on your timeline reflects on you and your business.

Write. If you have a passion, you’ll discover something you can talk about every day. It doesn’t have to be long but it should have something to do with your business. Post it to your social media outlets. The crawlers will eventually find you.

Learn to operate MovieMaker (if you have a PC) and sign up for a YouTube account. It’s free, but it will take time to keep it going. The crawlers (and the public) love YouTube and no, you don’t have to appear on it personally. Be sure to advertise your YouTube postings to your social networks.

Do not be discouraged by time. So often I hear the words, “Yes, but it will take me a year of content before anyone notices me.” No time like the present to get started! As long as you are blessed to be on the Earth a year from now, you’ll have a goodly amount of information in your cyber folder. Every successful business person started on a Day 1 and proceeded forward with all the feelings, emotions, and wonder that you are experiencing.

Be cautious of those who state “you only have to work two hours a day to be successful!” If you believe this to be true, ask those successful business people in your community how they did it, but be prepared for “the look.” If you love what you do, you’ll not worry about the time invested.  Hustle!

Don’t expect perfection. No one has it absolutely perfect. Life changes, the markets change, customers change, and you will too, as long as you're willing to change. Don’t look at it as doing something wrong. You’re just changing with the times. Invest in yourself and watch others to see how they’re progressing forward. Learn.

Are you ready to build it? Give it a go but just know, if you don’t have time for it, it will not have time to reward you.

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